TSM Group partners with AWC to open a shop in the “Phenix” project under the concept of “Flavor Gets Its Wings Worldwide,” starting from June 26. Healthy products under the “GOOD SUGAAAR” brand, the first low GI sugar in Thailand, are selected to please health-conscious consumers and offer alternatives for diabetic patients. The products have been launched across domestic and international markets, integrating both offline and online channels to increase sales prior to preparing for stock exchange registration.
Mr. Bundit Wongwatanasin, Chief Executive Officer (CEO-Operations), stated that TSM Group has been in the sugar business for over 50 years, covering both domestic distribution and overseas export, as well as converting residues from sugar production into value-added products to expand the ethanol and energy business in providing clean and eco-friendly energy. He further revealed that TSM Group has opened a shop to introduce its products in the Phenix Food Wholesale project inside Pantip Plaza Pratunam shopping mall, developed by Asset World Corp Public Company Limited (AWC). This will be a wholesale global food hub, integrating quality food products from around the world. It encompasses space for more than 200 domestic and international producers to present their quality products and ingredients to buyers, from small retailers to a network of global food buyers. The official launch is from Wednesday, June 26 onwards.
TSM Group offers healthy sugar products, Good Sweet for Life, under the brand “GOOD SUGAAAR”. There are a variety of products offered in the project, such as Muscovado Sugar, the first Low GI product in Thailand certified by the Sydney University Glycemic Index Research Service (SUGiRS), Australia. This is an alternative sugar for health-conscious consumers who consume sugar in their daily life. Especially for people with diabetes, high blood pressure, and obesity, who can consume low GI sugar because it is slowly digested and absorbed into the bloodstream at a slower rate than regular sugar. In addition, there are natural sugar products, organic sugar from 100% organic farms, made from 100% sugarcane juice, with a unique taste and aroma, all produced in a traditional and local production process. These organic products have been certified to meet both EU and US organic standards. GOOD SUGAAAR, sweetness that comes with good health, represents a sugar mill that promotes health consciousness with happy eating.
“Participating in the Phenix project as a shop is considered a response to the Group’s need to reach buyers who are interested in trying and experiencing foods in order to build confidence in the products. The project provides a direct connection with buyers through PhenixBox’s online system, another channel that helps boost sales for the “GOOD SUGAAAR” brand. Currently, 80% of the products are domestically distributed through modern trade and e-commerce platforms, such as Shopee, Lazada, Line OA and Facebook, with another 20% exported oversea to increase brand awareness,” said Mr. Bundit.
On the grand opening, 26 June, 2024, attendees will be offered a special menu made from low GI sugar, a Fresh Me bubble tea shop – GOOD SUGAAAR collaboration. The Brown Sugar Low GI Milk Tea is easy-to-drink and guilt-free. You can also purchase healthy sugar products from GOOD SUGAAAR at a special price only at the booth. Please register to add sweetness and redeem GOOD SUGAAAR PREMIUM at booth number 2C-55, 2nd floor, Pantip Plaza Pratunam Shopping Center.
Mr. Bundit added that TSM Group is committed to adding value to bioresources, striving toward a sustainable circular-green business, enabling a BCG economy that achieves quality growth and enhances quality of life that is eco-friendly. TSM GROUP, leading sustainable bio-circular green initiatives, conducts business according to our vision to “enrich the future for a sustainable society“ Enrich Happiness For Sustainable Society,” and our mission to build a BCG Ecosystem (creating a business ecosystem under the concept of BCG) in all our business operations, by taking into consideration sustainability and efficiency based on eco-friendly agricultural businesses. We use renewable resources (BCG) and the Company’s supply chain focuses on sustainable, efficient and green growth.
The sugar business is one of our main businesses. Currently, there are sugar products under the “Ruklok Sugar” brand, such as raw sugar, white sugar, refined sugar, natural sugar, natural brown sugar, regular and original formulas (brown cane sugar, dark brown cane sugar). As for the sugar products under the “GOOD SUGAAAR” brand, muscovado sugar is a special concentrated natural brown sugar made from 100% natural sugarcane. It has a sweet and mellow taste and a unique aroma, different from other types of sugar. The difference of muscovado sugar is its traditional and local production process, chemical-free farming, and unbleached sugar production. Therefore, muscovado sugar retains a very high amount of molasses, has a dark brown color, and contains various minerals such as iron, calcium, and potassium at higher levels than regular sugar. As such, muscovado sugar has outstanding properties as a “LOW GI” sugar, a low glycemic index food. See more details about the Company and our products at www.thaisugarmill.com and www.goodsugaaar.com.
Due to the fact that the global demand for sugar has continuously risen, the Company is seeking investment strategies to expand production. The Company is currently considering sources of funding available by raising funds through the stock market. In addition to using funds to develop the business and modernize production, this also helps establish more confidence and credibility with foreign customers.
